README update

Change-Id: I790e8f0eff9c01dd0003b0ab2a4a494b1628a80a
diff --git a/README.rst b/README.rst
index 9cdac65..f1c72c0 100644
--- a/README.rst
+++ b/README.rst
@@ -1,13 +1,12 @@
 
-=================
-Memcached Formula
-=================
+======
+Usage
+======
 
 Memcached is an in-memory key-value store for small chunks of arbitrary data
 (strings, objects) from results of database calls, API calls, or page
 rendering.
 
-
 Sample Metadata
 ===============
 
@@ -33,32 +32,25 @@
 Documentation and Bugs
 ======================
 
-To learn how to install and update salt-formulas, consult the documentation
-available online at:
+* http://salt-formulas.readthedocs.io/
+   Learn how to install and update salt-formulas
 
-    http://salt-formulas.readthedocs.io/
+* https://github.com/salt-formulas/salt-formula-memcached/issues
+   In the unfortunate event that bugs are discovered, report the issue to the
+   appropriate issue tracker. Use the Github issue tracker for a specific salt
+   formula
 
-In the unfortunate event that bugs are discovered, they should be reported to
-the appropriate issue tracker. Use Github issue tracker for specific salt
-formula:
+* https://launchpad.net/salt-formulas
+   For feature requests, bug reports, or blueprints affecting the entire
+   ecosystem, use the Launchpad salt-formulas project
 
-    https://github.com/salt-formulas/salt-formula-memcached/issues
+* https://launchpad.net/~salt-formulas-users
+   Join the salt-formulas-users team and subscribe to mailing list if required
 
-For feature requests, bug reports or blueprints affecting entire ecosystem,
-use Launchpad salt-formulas project:
+* https://github.com/salt-formulas/salt-formula-memcached
+   Develop the salt-formulas projects in the master branch and then submit pull
+   requests against a specific formula
 
-    https://launchpad.net/salt-formulas
-
-You can also join salt-formulas-users team and subscribe to mailing list:
-
-    https://launchpad.net/~salt-formulas-users
-
-Developers wishing to work on the salt-formulas projects should always base
-their work on master branch and submit pull request against specific formula.
-
-    https://github.com/salt-formulas/salt-formula-memcached
-
-Any questions or feedback is always welcome so feel free to join our IRC
-channel:
-
-    #salt-formulas @ irc.freenode.net
+* #salt-formulas @ irc.freenode.net
+   Use this IRC channel in case of any questions or feedback which is always
+   welcome