diff --git a/tempest/cmd/run_stress.py b/tempest/cmd/run_stress.py
index 943fe5b..6fe3928 100644
--- a/tempest/cmd/run_stress.py
+++ b/tempest/cmd/run_stress.py
@@ -146,8 +146,6 @@
 
 
 def main():
-    LOG.warning("Deprecated: Use 'tempest run-stress' instead. "
-                "The old entrypoint will be removed in a future release.")
     parser = argparse.ArgumentParser(description='Run stress tests')
     pa = add_arguments(parser)
     ns = pa.parse_args()
diff --git a/tempest/stress/__init__.py b/tempest/stress/__init__.py
index e69de29..987a023 100644
--- a/tempest/stress/__init__.py
+++ b/tempest/stress/__init__.py
@@ -0,0 +1,22 @@
+# Copyright 2016 NEC Corporation.  All rights reserved.
+#
+# Licensed under the Apache License, Version 2.0 (the "License"); you may
+# not use this file except in compliance with the License. You may obtain
+# a copy of the License at
+#
+#      http://www.apache.org/licenses/LICENSE-2.0
+#
+# Unless required by applicable law or agreed to in writing, software
+# distributed under the License is distributed on an "AS IS" BASIS, WITHOUT
+# WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied. See the
+# License for the specific language governing permissions and limitations
+# under the License.
+
+import warnings
+
+warnings.simplefilter('once', category=DeprecationWarning)
+warnings.warn(
+    'Stress tests are deprecated and will be removed from Tempest '
+    'in the Newton release.',
+    DeprecationWarning)
+warnings.resetwarnings()