diff --git a/entrypoint.sh b/entrypoint.sh
index 4e212e2..17540a2 100755
--- a/entrypoint.sh
+++ b/entrypoint.sh
@@ -2,6 +2,7 @@
 
 export SIMPLE_SETTINGS=${SIMPLE_SETTINGS:-sf_notifier.settings.production}
 export SF_NOTIFIER_ALERT_ID_HASH_FUNC=${SF_NOTIFIER_ALERT_ID_HASH_FUNC:-sha256}
+export SF_NOTIFIER_ADD_LINKS=${SF_NOTIFIER_ADD_LINKS:-False}
 
 WORKERS=${SF_NOTIFIER_WORKERS:-4}
 BUFFER=${SF_NOTIFIER_BUFFER_SIZE:-32768}
diff --git a/sf_notifier/helpers.py b/sf_notifier/helpers.py
index e9c221b..1c99a0a 100644
--- a/sf_notifier/helpers.py
+++ b/sf_notifier/helpers.py
@@ -14,7 +14,7 @@
 #    under the License.
 
 import os
-
+import urllib
 
 RESOLVED_STATUSES = ('UP', 'OK', 'resolved')
 
@@ -25,7 +25,12 @@
             return file_path
 
 
-def _format_subject(alert):
+def _format_subject(alert, add_links=False):
+    if add_links:
+        severity = alert['labels']['severity'].upper()
+        name = alert['labels']['alertname']
+        return '[{}] {}'.format(severity, name)
+
     subject = alert['annotations']['summary']
     host = alert['labels'].get('host')
     if host is not None:
@@ -37,11 +42,35 @@
     return description.split(' Modify the')[0]
 
 
-def _format_description(alert):
-    return _remove_advice(alert['annotations']['description'])
+def _get_prometheus_link(alert):
+    # switch from Console to Graph tab to show trends
+    condition_url = alert['generatorURL'].replace('g0.tab=1', 'g0.tab=0')
+
+    # list alert instances in the cluster
+    # because of Python formatting - double braces were used
+    alert_query = ('g1.range_input=1h&'
+                   'g1.expr=ALERTS{{alertname="{alertname}",'
+                   'alertstate="firing"}}&'
+                   'g1.tab=0')
+    alert_query = alert_query.format(**alert['labels'])
+    alert_query = urllib.quote(alert_query)
+    return '{}&{}'.format(condition_url, alert_query)
 
 
-def alert_fields_and_action(alert):
+def _format_description(alert, add_links=False):
+    description_old = _remove_advice(alert['annotations']['description'])
+
+    if not add_links:
+        return description_old
+
+    msg = ('To check trends of the alert underlying condition metric '
+           ' and alert occurrence click on Prometheus UI link')
+
+    prometheus_url = _get_prometheus_link(alert)
+    return '{}\n\n{}:\n{}'.format(description_old, msg, prometheus_url)
+
+
+def alert_fields_and_action(alert, add_links=False):
     fields = []
 
     if alert['status'] in RESOLVED_STATUSES:
@@ -50,7 +79,7 @@
     else:
         action = 'create_case'
         # Order of keys matters
-        fields.append(_format_subject(alert))
-        fields.append(_format_description(alert))
+        fields.append(_format_subject(alert, add_links))
+        fields.append(_format_description(alert, add_links))
         fields.append(alert['labels'])
     return fields, action
diff --git a/sf_notifier/server.py b/sf_notifier/server.py
index 4d3ddc0..92144b8 100644
--- a/sf_notifier/server.py
+++ b/sf_notifier/server.py
@@ -70,7 +70,8 @@
     for alert in data['alerts']:
         try:
             alert['labels']['env_id'] = sf_cli.environment
-            fields, action = alert_fields_and_action(alert)
+            fields, action = alert_fields_and_action(
+                alert, add_links=settings.ADD_LINKS)
         except KeyError as key:
             msg = 'Alert misses {} key.'.format(key)
             app.logger.error(msg)
diff --git a/sf_notifier/settings/development.py b/sf_notifier/settings/development.py
index 08607ac..06d3065 100644
--- a/sf_notifier/settings/development.py
+++ b/sf_notifier/settings/development.py
@@ -1,3 +1,5 @@
+import os
+
 VERSION = 'development'
 
 LOGGING = {
@@ -27,4 +29,7 @@
     'CONFIGURE_LOGGING': True,
 }
 
+ADD_LINKS = os.environ.get('SF_NOTIFIER_ADD_LINKS',
+                           False) in ['true', 'True', True]
+
 SF_CONFIG = {}
diff --git a/sf_notifier/settings/production.py b/sf_notifier/settings/production.py
index 931c764..dfc9639 100644
--- a/sf_notifier/settings/production.py
+++ b/sf_notifier/settings/production.py
@@ -1,3 +1,5 @@
+import os
+
 VERSION = 'production'
 
 LOGGING = {
@@ -37,4 +39,7 @@
     'CONFIGURE_LOGGING': True,
 }
 
+ADD_LINKS = os.environ.get('SF_NOTIFIER_ADD_LINKS',
+                           False) in ['true', 'True', True]
+
 SF_CONFIG = {}
diff --git a/sf_notifier/vars/development b/sf_notifier/vars/development
index b6c27d6..3f9fb6d 100644
--- a/sf_notifier/vars/development
+++ b/sf_notifier/vars/development
@@ -1 +1,2 @@
 export SIMPLE_SETTINGS=sf_notifier.settings.development
+export SF_NOTIFIER_ADD_LINKS=True
diff --git a/sf_notifier/vars/production b/sf_notifier/vars/production
index 7c6bbb8..9436c9b 100644
--- a/sf_notifier/vars/production
+++ b/sf_notifier/vars/production
@@ -1 +1,2 @@
 export SIMPLE_SETTINGS=sf_notifier.settings.production
+export SF_NOTIFIER_ADD_LINKS=False